Since that This American Life video is gone, check out this show called joppa. More at whatisjoppa.com.

Scott and I went down around Main St letting people know we exist, and that they should totally give us money. The funny thing is, our service is actually better than other advertising services (numbers wise). We’re cheaper per inch and per impression than newspaper and television respectively. Its just a weird concept, and its a little difficult getting people to understand exactly what we do. No, we don’t just print t-shirts. We send them to people. Its advertising.

We’re also getting ready to have other people go out and start making sales in places we can’t get to. Hopefully, they’re better at selling than we are, and we’ll all come out better because of it.

This whole business idea has a lot of catch 22s. Its easier to get people to advertise on the shirts when we have a lot of subscribers, but there are only so many subscribers you can get without giving out anything. Many businesses will never advertise with us because they don’t know we exist, but if we had shirts in circulation, businesses see this opportunity, and actually consider it.

On Guard, originally uploaded by somjuan.

I woke up this morning to see Mario sitting on my bed staring out the window. So I took this picture. He likes this perch because he can see the whole backyard.